Doublespeak (Rebel Reads) [William Lutz] on *FREE* shipping on qualifying offers. Doublespeak is the language of non-responsibility, carefully. William D. Lutz is an American linguist who specializes in the use of plain language and the avoidance of doublespeak (deceptive language). He wrote a. Doublespeak is language that deliberately obscures, disguises, distorts, or reverses the meaning of words. Doublespeak may take.

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Kevin rated it liked it Doublespesk 26, There are no discussion topics on this book yet. In our time, political speech and writing are largely the defence of the indefensible … Thus political language has to consist largely of euphemism, question-begging and sheer cloudy vagueness … the great enemy luta clear language is insincerity.

He served as editor of its second publication, Teaching about Doublespeakwhich carried forward the Committee’s charge to inform teachers of ways of teaching students how to recognize and combat language designed to mislead and misinform. National Council of Teachers of English.

William D. Lutz

In this seminal book, Lutz articulates that the goal of doublespeak is “to distort reality and corrupt thought. In this lively and eye-opening expose, originally published in dohblespeak, linguist William Lutz identifies the four most common types of doublespeak—euphemism, jargon, gobbledygook or “bureaucratese” and inflated language—showing how each is used in business, advertising, medicine, government and the military.

Conflict theories detract from ideas of society being naturally in harmony, instead placing emphasis on political and wikliam inequality as its structural features. Books by William D. Inboth his own book Doublespeak and, under his editorship, the committee’s third book, Beyond Nineteen Eighty-Fourwere published. The point is that in a He highlighted the deliberate public misuses of language and provided strategies for countering doublespeak by focusing on educating people in the English language wilpiam as to help them william when doublespeak is being put into play.


An example of this is the United States Department of Defense, which won the award three times in, and respectively. Tibbetts argues that such a relation between NCTE and Orwell’s work is contradicting because “the Committee’s attitude towards language is liberal, even radical” while “Orwell’s attitude was conservative, even reactionary”. The television series Yes Minister is notable for its use of this device.

William D. Lutz – Wikipedia

Lutz has filled the book with interesting examples such as this, and I would highly recommend it to anyone. Under his editorship, the committee produced a book called Language and Public Policywith the aim of informing readers of the extensive scope of doublespeak being used to deliberately mislead and deceive the audience.

An example I found both humorous and worrying was a claim qilliam by Ford about a new vehicle.

Doublespeak is language that deliberately obscuresdisguises, distorts, or reverses the meaning of words. Examples of the structural nature of the use of Doublespeak have been made by modern scholars.

Feb 23, Tory Hunz rated it it was amazing. Retrieved from ” https: Lies of Our Times Herman and Noam Chomsky note in their book that Orwellian doublespeak is an important component of the manipulation of the English language in American media, williqm a process called “dichotomization”; a component of media propaganda involving “deeply embedded double standards in the reporting of news”.


The Political Economy of the Mass Media that people in modern society consist of decision-makers and social participants who have to be made to agree.

Thanks for telling us about the problem. Peter Zuckerman and Amanda Padoan It was prepared to be incorporated within a wide variety of existing programs and textbooks in English, speech, media, communications, journalism, social studies.

To highlight the uniqueness of their product, advertisers may choose to market it differently from their competitors. Due to the inherently deceptive nature of doublespeak as well as its prominent use in politics, doublespeak has been linked [ by whom?

In such cases, doublespeak disguises the nature of the truth. The New York Times.

I was fascinated to learn about the ways that advertisers can twist language to seem to make a claim, when in reality nothing is promised. Paperback0 pages. Lutz goes on to say that when advertisers state that their product is “good”, it is equivalent in meaning to saying that their product is the best. While Gramsci’s views argue that culture beliefs, perceptions and values allows the ruling class to maintain domination, Marx’s explanation is along more economic lines, with concepts such as commodity fetishism demonstrating how the ideology of the bourgeoisie in this case, the existence of property as a social creation rather than an “eternal entity” dominate over that of the working classes.