Buy El Medio Es El Masaje (Studio / Study) by Marshall McLuhan, Quentin Fiore ( ISBN: ) from Amazon’s Book Store. Everyday low prices and. El Medio Es El Masaje/ The Media is the Massage: Un Inventario De Efectos/ an Inventory of Effects Studio / Study Spanish Edition by Marshall McLuhan. El Medio es el masaje; Marshall McLuhan y Quentin Fiore fue un educador, fil√≥sofo y estudioso canadiense. Profesor de literatura inglesa.

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It is about these sites building themselves up on the basis of unpaid ‘work’ by the users, which becomes something that makes goodreads valuable. One of my favourite examples being Hermes, the messenger god, mecio Homer tells us could run swifter than the wind.

My co This is one of those weird books that’s kind of loose philosophical theory without much in the way of hard logic or evidence.

Our new environment compels commitment mxluhan participation. Nov 20, Adam Frederik rated it it was amazing. Of the Tri-S elders, Ed Erickson became my closest companion during the junior mxluhan even afterwards when he went off the the University of Illinois, Champaign-Urba Not all my mentors in high school were teachers. Too extreme an example? Childhood was created in the 17th century, before that children were simply small adults, now because of technology children are inundated in the adult world while still expected to understand the ideal of childhood.

I define advertising of that type, ie inmyface, not something I mcluhsn to look at, as offensive in principle. It’s not the easiest argument for me to reiterate because i’m not totally on board, but I can give you some aspects: The idea that modern technology is particularly liberating, especially, doesn’t look marrshall much now. Refresh and try again. I read this and all of Marshall McLuhan’s works decades ago when the ideas were revolutionary and often hard to visualize.

I do not want to see an ad trying to get goodreads viewers interested in Thai wives. Today’s child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. If anything McLuhan does not really go far enough here.

McLuhan’s cautious optimism may feel out of step with our moment, but replace “global village” with “global tribalism” and this book could’ve been ripped from the headlines. Specifically, McLuhan covers the so-called “electric” age and how media especially the television; remember that this was written in affects our consciousness and perception, how we organize the world.


With the omnipresent ear and the moving eye, we have abolished writing, the specialized acoustic-visual metaphor that established the dynamics of Western civilization. There are a few ok bits but it’s not worth going through the rot. I also sometimes call marshall marsha, but that is because I had a professor in college who use to do that for which I have no explanation except possibly a very thick accent.

I disagree with most of what he says and he never argues it or anything, it’s just there. McLuhan’s ideas abo The Medium is the Massage is Marshall McLuhan’s most condensed, and perhaps most effective, presentation of his ideas.

The mass audience assumes that all people have the same exposures and encourages group thinking on public forums and such. When I first heard of McLuhan using the term Global Village, I had a perplexing and nonsensical image of all people around the world living in grass huts and somehow holding hands and singing Kumbaya.

In an electronic information environment, minority groups can no longer be contained — ignored. We have become irrevocably involved with, and responsible for, each othe I guess, art is what you can get away with!

Thanks for telling us about the problem. Oh, actually, I have this further thought.

Dec 13, Jonathan Maas rated it it was amazing. I ask these questions because that is what happens to these sorts of sites all the time and it has important implications for us as consumers. Aug 13, Joshua rated it it was amazing Shelves: It’s kind of along the same lines as Jean Baudrillard and Alvin Toffler in that it tries to predict how our world is being shaped by technological developments.

Now written in the 60sthe medium further envelops the senses, simultaneously invites mckuhan, fosters a “global village. For much of human history we have wondered what it must be like to fly, what it must be like to see what is happening through walls and what it must be like to run faster than a cheetah.

File:McLuhan Marshall Fiore Quentin El medio es el masaje Un inventario de – Monoskop

Consider it this way, you open a chest that’s been buried since and find a fully functional smartphone that’s very much like an iPhone 5. Mculhan instance, we say thereafter when we really mean thenafter, always when we mean at all times.


For a book published 5o years ago, this short book masaej aged very well beyond a few references to the technology of the times. There’s even a John Cage quote about how the I-Ching helped him find “joy”.

His classic phrase, the medium is the message, is to the point here. Mere instruction will not suffice. The public was created when movable text and mass publishing were popularized, now the public has marshalp transformed into the mass audience. The public allowed for intellectual ownership and assume each person had a separate viewpoint.

The Medium is the Massage

His insistence that electrical media forces us to live mythically even taps into the current wave of behavioral economics and our struggle with cognitive dissonance when outpaced by digital information.

Being mostly graphics, it was a very quick read. Although we may talk of a Kubrick film or even a David Lynch television series, these seem exceptions to us today – where ‘from the makers of’ often makes me think the new film simply won’t be nearly as good as the previous effort – a response learnt from aversion therapy.

We are so visually biased that we call our wisest men visionaries, or seers! I think the book’s thesis applies even better to the internet. His insistence that electrical media forces us to live mythically even taps into the Amazing that I did not get around to reading this classic before!

And yet we rarely ask ourselves just what these new and impressive powers have done to our conceptions of ourselves.

The Medium is the Massage by Marshall McLuhan

Not all my mentors in high school were teachers. It doesn’t sharpen or weaken his point any. McLuhan’s ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume.

And second guilt is just as private.

Massage at Home in Los Angles. McLuhan is known for coining the expressions “the medium is the message” and the “global village”.