Libro Lovemarks – Kevin – Ebook download as PDF File .pdf) or read book online. Title Slide of Resumen lovemarks, kevin roberts. Lovemarks español. Carlos Andres Arias · Lovemarks ppt. Jesús Patricio Blasco Valencia. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO .. En el siguiente enlace tienes el resumen del libro Lovemarks, El futuro más allá.

Author: Kajikus Mooguzragore
Country: Latvia
Language: English (Spanish)
Genre: Education
Published (Last): 7 June 2004
Pages: 31
PDF File Size: 17.13 Mb
ePub File Size: 20.24 Mb
ISBN: 922-5-83399-151-5
Downloads: 23590
Price: Free* [*Free Regsitration Required]
Uploader: Basida

A great read from st “Human attention has become our principal currency. Acceso suscriptores Tarifas Contacto.

It is from this knowledge that every human being shares, from this emotional truth that Lovemarks have emerged. Without Love, I guarantee even the greatest businesses will topple.

Lovemarks by Kevin Roberts

Nonetheless it’s thought provoking and inspirational in its overall message. Sep 07, Eidoegy rated it really liked it. Debemos predicar con el ejemplo y no traicionarles. I’m big on this, given the way I try to go the extra mile for each of lovemafks wedding clients by sharing their love stories with them and, in turn, blog readersso this was a great take-away to read: No trivia or quizzes yet.

But the fact is, these consumers are already lovemrks control. Lovemarsk talks about how marketing research doesn’t always show you what exactly is going on in the market and it’s important to interact and engage with customers. Apr 23, katherine quiel rated it it was amazing. We make them into what we care about. Los consumidores de hoy son implacables con nuestros errores, por lo que no debemos bajar la guardia. It can only be given.


Hardcoverpages. And we all know that Love cannot be demanded. Es importante conectar con las nuevas realidades de las emociones. Davids and Goliaths Only a few, a very few of the great brands are also Lovemarks.


It makes them uncomfortable. I see Lovemarks wrapped in great stories and great metaphors. I think if marketers adopted the lovemarking strategy the world would be a better place with happier consumers.

Plan to read to better understand the brand essence. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become libeo. These degrees of sensuality are probably why the research vampires go so wrong when they attempt to plumb emotion with their questionnaires and interviews. There are no discussion topics on this book yet.

No trivia or quizzes yet. Alcanzar, superar y luego volver a repetir. Infinite possibilities seem to proliferate like viruses. En lo que respecta al mundo de la empresa, se habla del branding emocional, mercados emocionales, capital emocional, valor emocional, marketing emocional, inteligencia emocionalcontrol emocional, etc. Son distantes, indiferenciadas e irrelevantes. Many of them are infused with secret ingredients and iconic characters. Businesses don’t want to give up the controlling relationships they have with these consumers.

The words and thoughts are inspirational.

Formulas can’t deal with human emotio Notes: Solo se alcanza el livemarks de lovemark cuando las personas que las aman expresan ese amor. Descuidan el tipo de reacciones que hacen que las marcas se conviertan en lovemarks.

Como consecuencia de todo ello, las marcas se han desinflado. Lexus es la prueba de la absoluta necesidad de comprender a fondo y conectar con el mercado local para crear marcas globales fuertes.


To ask other readers questions about Lovemarksplease sign up. The idea here is wonderful. Apr 11, Zlatina Mitova rated it it was amazing. It was lovsmarks by the Devil, ha ha. Because that’s how we create a world we want to live in. One of the two books I carry with me everywhere. Cuidar de nuestros mitos e iconos. Great ideas, like humor, come from the corners of the mind, out on the edge. We need to face a bunch of issues we have avoided so far.

This is where curiosity counts. The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions. They cry out to be touched. And putting this right brings us straight into the arms of Love lovemarka Lovemarks. Se libor de que sus marcas enmienden sus errores y trabajan para que retomen el buen camino.


The signposts about community, loyalty and relationships fit right here. Though the ideas may not all be new in life, they are relevant and new to many in the way we have been taught to market. It It was written by the Devil, ha ha.