high performance. The real opportunity is to create blue oceans of uncontested market space. Blue Ocean Strategy. W. Chan Kim · Renee Mauborgne. Blue Ocean Strategy is a marketing theory from a book published in which was written by W. Chan Kim and Renée Mauborgne, professors at INSEAD. Blue Ocean Strategy has ratings and reviews. Hal said: The Renée Mauborgne (Goodreads Author) . W. Chan Kim and Renée Mauborgne.

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Reports of businesses using blue ocean strategy concepts include: The metaphor of red and blue oceans describes the market universe. Why is your industry not targeting third-tier unexplored non-customers? But I like its insights.

According to the book, value innovation happens by 1 saving costs by eliminating and reducing factors and industry competes on, and 2 increasing buyer value by raising and creating elements the industry has never offered. Is this book a LARP? Overall, this is a popular treatment of corporate strategy that oversimplifies a lot. Many others have proposed similar strategies. Which factors should be reduced well below the industry’s standard?

They defined this success as a significant drop in crime in the City of New York after Bratton took office in We first introduce a set of analytical tools and frameworks that show you how to systematically act on this challenge, and, second, we etrategy the principles that define and separate blue ocean strategy from competition-based strategic thought.


The authors ask readers “What is the best unit of analysis of profitable growth?

Blue Ocean Strategy – Wikipedia

It is being published in a record-breaking 44 languages and is a bestseller across five continents. The main idea is pretty good and there are lots of good cases I had no idea about the Yellowtail wine story!

Over the years being a reasonabl I strateby as a child asking my dad why I should pick up skiing over snowboarding. Kim and Maubourgne take the marketing of a value innovation as a given, assuming the marketing success will come as a matter of course. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans.

So here are the parameters strateby which I see the book. Products become commodities or nicheand cutthroat competition turns the ocean bloody; hence, the term “red oceans”. The four actions framework consists of the following: Blue Ocean Strategy comes with the promise of an absolute shift in how you will think about business and just delivers some new interesting frameworks to add to your toolkit.

Key is value innovation innovation linked to buyer’s value.

Apr 28, Cristian rated ,auborgne really liked it. However, the concepts behind the Blue Ocean Strategy such as the competing factors, the consumer cycle, non-customers, etc.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

All in all I found the book engaging a worthwhile read. The four key hurdles comprise the cognitive, resource, motivational and political hurdles that prevent people involved in strategy execution from understanding the need to break from status quo, finding the blus to implement the new strategic shift, keeping your people committed to implementing the new strategy, and from overcoming the powerful vested interests that may block the change.


The idea that competitors are fighting in a red sea of blood while there is always a blue ocean of opportunity is very a powerful visual idea that most readers could feel as absolutely disruptive and inspiring.

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This well-written book seems like common sense however it is an eye-opener for less sophisticated colleagues who doesn’t know much about competitive advantage. This creates uncontested market space and makes competition irrelevant. In blue oceans, demand is created rather than fought over. Value innovation challenges Michael Porter ‘s idea that successful blie are either low-cost providers or niche-players.

Oim section possibly contains original research. It probably would be less inte This is a classic business book about creating new markets rather than competing in existing markets. The aim of value innovation, as articulated in the article, is not to compete, but to make the competition irrelevant by changing the playing field of strategy.