Brandwashed is at its best when Lindstrom uses his extensive client experience and list of contacts to provide a peek into corporate branding efforts. An insight. 20 Sep Buyology author Martin Lindstrom’s new book Brandwashed: Tricks Companies Use To Manipulate Our Minds And Persuade Us To Buy just hit. From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate.
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Brandwashed by Martin Lindstrom 1 6 Apr 13, This book caught my eye and I am so glad that I read it. If you have a negative opinion of corporations in general and advertising in particular, Brandwashed will definitely feed your paranoia.
Best way to sell toothpaste? Is this manipulation, or giving consumers what they want?
Fast food chains earn the bulk of their revenue from these types of products, even though they may carry a few healthy offerings. I finished it because I bought it and was rewarded with a section on word of mouth that was, sadly, extremely short compared to the chapters where Lindstrom tried to undermine other marketers.
Interesting, brnadwashed not essential. In fact, it has taken me over a week to even sit down to write this review because I have been too busy telling all of my friends to pre-order their copies! Download table of contents. My action comes when Brainfluence goes on sale, Page. It was at this point that I began wondering if we consumers were gullible or simply stupid as it allowed me to recall a George Carlin bit regarding predatory corporate marketing in the food industry: Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers.
Really interesting and very informative.
Brandwashed by Martin Lindstrom |
As this post outlines http: Withoutabox Submit to Film Festivals. Also by Martin Lindstrom. Sep 20, Minutes. In fact, some of his statements were complete and utter nonsense. Lindstrom reveals eye opening details such as how advertisers and marketers target children at an alarmingly young age starting when they are still in the wombwhat heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares.
Sep 04, Tina rated it did not like it Shelves: While the thrust of the book remains as potent in as when it was originally published insome of the observations are bound to raise a few eyebrows just six years later likely in dismay: He says it’s the tartan caps which fool us into thinking the jars were flown in from Scotland last night, since everyone knows marmalade originated in Scotland.
One thing I really like about the book is that for just about all of the points he makes, Lindstrom provides references to relevant research or additional reading. In fact, my posting this review on Goodreads, a social media site geared to avid readers is something advertisers love. But I will encourage my pregnant wife to eat her vegetables!
Thanks for telling us about the problem. The first thing I noticed brzndwashed the introduction is that apparently Martin Lindstrom does not have a library card.
A number of things already published elsewhere but there is also a lot of new good illuminating stuff incorporated. The author undertook a massive “experiment” testing this. Sep 20, Pages Buy. I guess the NYTimes has a soft spot for neuromarketing. Well, there’s a whole psychological set of circumstances right there left untouched people automatically defend their choices rather than admit they’ve been punked.
No trivia or quizzes yet. Peddling Panic and Paranoia – Why fear sells 3. This is an eye-opening book for even the savviest of consumers. If it could, the fastest music possible let’s say dubstep, as an example would play at a restaurant for the fastest turnover possible.
When companies start marketing to us in the womb; Chapter – There is no evidence that children have strong preferences for specific brands, or that childhood brand preferences persist into adulthood. Martin explains and gives examples how we are brandwashed and how marketers explore our feelings to sell. Lindstrom’s perspective is that of an insider, and he cites not only numerous case studies and marketing campaigns, but some he has orchestrated directly himself.
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Some are sneeky, some are essentially lies – but they all move the soul to buy – buy – buy. The surge of commonly known junk food suddenly being marketed as “healthy” because the word “fiber” or “whole grain” has been added to the front of the box made me think how many times I had been duped into thinking I was brndwashed a healthy choice even though no change in the taste should have been an obvious clue.
Brandwashed by Martin Lindstrom – Neuromarketing
This is because companies must also know their clientele and create an ambience that makes their clientele WANT to shop there. This is a fascinating tale of how companies brand their products and celebrities brand themselves and how we consumers fall hook, line and sinker for their psychological marketing tricks. Basically, Lindstrom is a salesman, not a scientist. Wait, maybe I was manipulated into buying this book! There’s a problem loading this menu right now.
After reading this book you will never feel the same after watching an ad again.