Editorial Reviews. Review. “Mr. Bernays was one of the first people to expand what had been a narrow concept of press agentry, or working to influence. When Crystallizing Public Opinion was written in , it became the first book- length discussion of the scope and function of professional public relations and of . Crystallizing Public Opinion has ratings and 22 reviews. Gerry said: Simply a fascinating read – not only educational but reflective of an America ne.

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Their expressed opinion, he believed, would definitely modify the bobbed hair vogue. To the senators, he gave facts about Lithuania which would give them basis for favorable ac- tion. The professional practice of public relations varies. Propaganda and public relations be- came interchangeable terms in this period.

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At first this was limited to information regarding the daily proceedings in the Roman Senate and Assembly. Bernays spends a great deal of effort oplnion reinforcing the fact that the press has an ethical obligation and so too the persons later to become PRC professionals.

Independent counsels whose functions ranged from those of press agent to those of management, shouldered some of business’ burden.

So did some newspapers — one of which, the Baltimore Federal Republican, was put out of business when a mob destroyed its plant. Ac- cording to the story, a man set out to prove to another that it was not so much what a man did as the way it was heralded which insures his place in history.

It became part of the program of municipal research leagues in principal cities, and it furnished the basis of a movement for wide governmental control. The penny newspaper in extended the influence of the press and through this, the participation of people in the decisions of Gov- ernment.

I don’t know if I hate this book so much because I had puvlic read it for a class within a two day period, it probably is. In order to secure a certain homogeneity among bernxys members of groups who individually had widely varied interests and affiliations, it was decided to form a non-partisan committee for the League of Nations. People lived crgstallizing comparative isolation and were for the most part, untouched by cystallizing forces which swayed urban society.

Crystallizing Public Opinion

What they bbernays and what they get are fused by some mysterious alchemy. Little by little and phase by phase, the public, the press and Government officials acquired a knowledge of the customs, the character and the problems of Lithuania, the small Baltic nation that was seeking freedom.


Cases as diverse opniion the following are the daily work of the public relations counsel. Therefore, through the aid of a public relations expert, Lithuania issued pamphlets, it paraded, it figured in pictures and motion pictures and developed a favorable sentiment throughout the world that in the end gave Lithuania its free- dom.

We have presented here, in very broad outline, a picture of the fundamental work of the public relations counsel and of the fundamental con- ditions which have produced him. Without doubt, Bernays’ principles can be successfully applied to the present day reality with obvious implicit considerations to technological advancements that transformed the scene of advertising marketing even more. However, the reformers’ faith in publicity did have the effect of initiating activities which later on developed into the activities of the counsel on public relations.

Most of these early papers were filled with intelligence from abroad. He told the “sporting fan” about Lithuanian sports and told American women about Lithuanian clothes. They find the public un- receptive to their point of view, and justly or unjustly they attribute this to the influence of an- tagonistic publci upon the public mind.

Advertising and the Social Roots of the Consumer Culture. Be the first to ask a question about Crystallizing Public Opinion. Bernays spends a great deal of effort in pubkic the fact that the press has an ethical obligation and so too the persons later to become PRC professionals.

Crystallizing Public Opinion – Wikipedia

In the American Society for the Promo- tion of Temperance initiated activities which later led rcystallizing the prohibition movement and, in the 20th Century, to opiinion unhappy experiment in enforced nationwide prohibition.

This also brought about the counter-offensive of opiinion man known as the most vehement of the anti-Napoleonic forces, the Ger- man Joseph von Gorres, and it brought about the rise of the Rheinischer Merkur, a newspaper which sought to develop a counter-attack on Na- poleon through propaganda methods. Certainly what these early reformers felt about publicity as a brrnays of social control has not been fulfilled.

Bernays passes away at the age of in 8 Simply a fascinating read — not only educational but reflective of an America new to radio and the newspaper industry that was still evolving, this book was published in and the copyright was renewed in In contra-distinction to business, public rela- tions enlarged its activities in the Depression years. The disunity of forces which seek to overthrow dominant groups is illustrated every day in every phase of our lives.


Ed Bernays is possibly the most influential person of the 20th Century, but hardly anyone has ever heard of him.

One of the publicity highspots of the early 2o’s was the Democratic Senator George Norris’s lead- ership in bringing about the adoption of a law for public disclosure of income tax payments and refunds ina practice which was abandoned after the year, as a result of the opposition of more powerful Republican forces.

Highlighting the correct group identity for the purpose at hand is much more effective than trying to change the stance of an individual group.

This book was a bore fest. Mere de- nial, of course, no matter how vigorous or how widely disseminated, would accomplish little. Views Read Edit View history. The Hays Office was going strong. Books by Edward L. Mass meetings were held in different cities; petitions were drawn, signed and pre- sented; pilgrims j made calls upon Senate and House of Representatives Committees.

In the Middle Ages, society was convinced that there were witches. Business transactions now be- came much simpler than they had been when cattle, raw metals, weapons, and a wide variety of other objects were used as media of exchange.

The Eclair to-day calls on the new premier to ‘find his own Lord Riddell in the French diplomatic and parlia- mentary world, who can give the world the French interpretation. Public announcement of his en- gagement was made. Bernays continues his discussion of news and observes that journalists see public relations practitioners as important sources of newsworthy information. The salesman can tell what points to stress to his prospective buyers.

But the definition put forth in Crystallising Public Opinion is still the accepted standard.

Crystallizing Public Opinion: Edward Bernays, Stuart Ewen: : Books

Trade associations began to stage a publicc in dealing with the many public relations problems created by the N. Is it an acci- dent that makes Boston women prefer brown eggs and New York women white eggs?

Their facts were for the large part ignored. InWoodrow Wilson, later to become President of the United States, in an essay on Cabinet Government in the United States,” made one of the earliest pleas for publicity for political affairs.