Customer Relationship Management [Ed Peelen] on *FREE* shipping on qualifying offers. Customer Relationship Management examines the . Customer Relationship Management [Ed Peelen, Rob Beltman] on *FREE* shipping on qualifying offers. Customer Relationship Management. 12 May Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information.

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Customer Relationship Management (2e)

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It’s fast, it’s easy and fewer course materials help minimise costs for your students. How do we translate the CRM business strategy into marketing?

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Exceptional Leadership by Design: The account you used to log in on the previous website does not contain IRC access. In todays world, most business organisations ask, ‘What do we want to achieve with CRM and how? You have selected a title that is subject to further approval. Implementation of CRM cutomer Chapter Read about Durham University’s experience of creating a bespoke course eBook for their engineering students catalogue. Customise existing Pearson eLearning content to match the specific needs of your course.

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It addresses the strategic, organisational, commercial and technological aspects of CRM. We don’t recognize your login or password. Retention and cross-sell analyses Chapter Personalised Content Solutions Explore our range of textbook content across the disciplines and see how you can create your own textbook or eBook. This book is suitable for advanced marketing and business undergraduate and MBA students and also students on the following courses: It’s the reason you always get the best out of them.


The book kept me on track and saved me from operational pitfalls.

Pearson – Customer Relationship Management – Ed Peelen

It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Nobody is smarter wd you when it comes to reaching your students.

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