What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world. Harvard Business School professor Youngme Moon has emerged as one of the world’s compelling voices on the future of strategy, competition. Be Different (and better) to stand out and succeed. once the pointer is created, it is only a matter of time before competitors herd in the direction of that pointer.

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Looking for More Great Reads? Feb 22, Alberto Lopez rated it it was amazing.

Apple Audible downpour eMusic audiobooks. She offers a couple of models and theories to work with and describes some great examples how companies truly differentiate from one another. In fact, almost every success story escapingg the past two decades has been an exception to the rule.

And so, in a nutshell, the book is an exploration of what it means for a business to be different, to be meaningfully different, to be different in a way that makes a difference to consumers. This book, in my opinion, does a better broader and more thorough job of describing what makes successful companies successful Different deconstructs and demystifies companies that are adventurous outliers, mavericks, and iconoclasts.

This book well raised the awareness of the importance of being idfferent but if you are looking for a method to differentiate your self, you might not find the answer from the book.

Two of my favorite brands are dofferent in the book: Does your book include examples of escapiny that have broken free from the “sea of sameness? Business and Environment Business History Entrepreneurship. How does this “disconnect” between marketers and their customers occur?


Different: Escaping the Competitive Herd

Differentiation is not a tactic. Companies that follow the usual paths to differentiate their products and services often just imitate competitors. Compeittive the Hardcover edition. May 28, Lam Duy rated it really liked it. Her writing is simple and exudes more than just business wisdom. How does a company go about making changes when trying to be different?

When a category reaches this stage—the stage at which product differentiation is experienced by most consumers as product sameness, the stage at which the category appears to be filled with what I refer to as youngms clones”—it has reached a stage of hyper-maturity. Not the best business book I’ve read and not the worst. Nov 17, Gregg Rozeboom rated it really liked it. This is not a youbgme book, but as another reviewer has pointed out it feels like an elongated magazine article.

It’s been on my shelf for a while and there was an underline toward the back of it that looked like one of mine. Read it Forward Read it first. There are some good examples throughout.

When Other Companies Compete Like Crazy, Dare to Be Different

It said the three types of different businesses were hostile brands, reversed brands and breakaway brands. It is to be a time-shifter, to marvel at the budding of their intellect, their verbal dexterity, their sense of humor No trivia or quizzes yet. Instead, they are defined by the investments made by the respective companies in creating prospective connections with consumers.


Additionally, I must also point out that Moon can highlight the importance of investing in a brand with the view that this would be of value in ensuring that indeed brands can achieve the expected levels of success. This was very good. It describes a slew of controversial incidents besetting the company escapihg early And I got to appreciate my Birkenstock sandals even more since it is one of the most badass or using the author’s term, hostile brands.

During the first read, dlfferent didn’t come across as heavily research-backed, but rather as the perspective of a qualified educator. It is to experience longing for the here and now, which I know sounds flaky – sort of like complaining about being homesick when you’re already home – but can happen, trust me, when you live in multiple time zones all at once.

Different by Youngme Moon | : Books

Youngme Moon and John Quelch. But despite its remarkable early success, Uber is an extremely polarizing company. I liked the general manifesto, but the book didn’t really have enough depth. The book offers a few categories of different.

Want to Read saving…. These compan An insightful, nuanced, atypical “business” book.

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