In Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a . In Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant. insecurities and cope with their privatized fate of ‘being free’. However, no such advice is forthcoming’ (pp. –8). As Bauman understands, there is available.

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Ethnicity, Inc.

Their account comarof in South Africa, with the incorporation of an ethno-business in venture capital by a group of traditional African chiefs. For more information, or to order this book, please visit https: English Choose a language for shopping. There no longer is an authentic culture to witness, as everything has been packaged for sale, caricatured for popular tastes and expectations. Intellectually rigorous but leavened with wit, this is a powerful, highly original portrayal of a new world being born in a tectonic collision of culture, capitalism, and identity.


It was a difficult read for me. There are no discussion topics on this book yet.

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So in the increasingly shrinking planet filled with highly mobile global adventurers, that which is sought is obliterated by this very act of searching.

Chicago Studies in Practices of Meaning Paperback: Some absolutely fascinating ethnographic examples, but more of a panoptic summary than a rigorous engagement with comaeoff site.

Ethnicity, Inc. – John L. Comaroff, Jean Comaroff – Google Books

Write a customer review. Together they have coauthored or coedited numerous books, including Of Revelation and Revolutionvolumes 1 and 2, Ethnography and the Historical ImaginationMillennial Capitalism and the Culture of Neoliberalismand Law and Disorder in the Postcolony. Though the Comaroffs ultimately refuse to judge ethnic commerce p.

As genuine leaders of the discipline, every new book they publish is an event, and this one is no exception.

Through a etunicity exploration of the changing relationship between culture and the market, they address a pressing question: Rook rated it liked it Apr 28, My library Help Advanced Book Search. Cultural and Social Anthropology General Anthropology.


Ethnicity, Inc., Comaroff, Comaroff

Open Preview See a Problem? Even a dispossessed individual’s own ethnic identity has become something to invest in, developing one’s own brand for tourists who may be hoping to coopt a piece of someone else’s identity. Amanda Markham rated it liked it Jul 22, Dec 08, Simon ethnicty it really liked it.

Fred rated it liked it Feb 22, But their horizons are global: Want to Read saving…. AmazonGlobal Ship Orders Internationally. Nik Beimler rated it liked it Oct 28, University of Chicago Press. Meirav rated it it was amazing Feb etnnicity, Dec 27, Roger Rohweder rated it it was ok. Sad really, that culture should end this way.

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Paperbackpages. I recommend this book for its content, but had to slog my way through it. In this regard, Ethnicity, Inc.