Linking your Google Ads account to your Analytics property lets you see the full customer cycle, from how they interact with your marketing (e.g., seeing ad. 30 Jul In some cases, you might need to anonymize the IP address of the hit sent to Google Analytics. For all hits. To anonymize the IP address for all. 9 Aug Google Analytics is a simple, easy-to-use tool that helps website owners measure how users interact with website content. As a user navigates.

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In this ab testing examplea company is trying to determine which keyword produces the best results for a PPC campaign.

They might sign up for your email list, return to your site a few times and check out your blog, and engage with you on a social qnalytics platform before making a decision. From here, you can sort your results by objective to see where your variants stack up.

Google Analytics handleiding (update !) – Think Online

Why link Google Ads and Analytics? Their main conversion buttons were receiving a decent chunk of the clicks. Still, even making minor changes to elements like your navigation can have a major impact. E-commerce Tracking instellen in Google Analytics. Voor WordPress zijn plug-ins te downloaden waarmee eenvoudig hadleiding Tracking-ID kan worden ingevuld zodat de code automatisch op iedere pagina wordt geplaatst.

So as you run your tests, you may be surprised by which elements your customers prefer, and what generates the best results for your business.

It contains tons of information about your website visitors, but unlocking insight. Filters worden gebruikt om metingen aan een property toe te voegen of er juist van uit te sluiten.

Today, Google Analytics is considered a standard tool for any site owner — so being able to access test data directly in your account is extremely convenient. Plus, they can be pretty simple to set up and learn from. You can also take things further by removing certain googe on your page to see how they impact the way that users navigate your pages. Okay, aan de slag met Google Analytics!


The widget editor gives you the chance to add dimensions and metrics. This quick step may seem analyfics, but eliminating flicker provides a better user experience and helps you maintain a seamless feel throughout your site.

Zodra Google Analytics gegevens van je website via de Trackingcode heeft verzamelt en verwerkt zie je de data terug in je account. Ga zelf naar je site en kijk of je jezelf realtime ziet in het Analytics rapport. Dat kun je hier gemakkelijk terug vinden. In many cases, these will be small changes — but they can quickly add up and have a positive impact in driving the results you want.

Your Step-by-Step Guide to A/B Testing with Google Optimize

You can run one to determine whether you should focus on single conversion goal or strive for multiple conversion goals. Guides Reference Support All Products. Sure, you might base simple choices like button colors on aesthetic gogole — but beyond that, you should aim to create your variants based on what your customers actually want.

Of course, these are only two examples of possible user flows. Help Center Fix issue Analytics. Als eigenaar van een website ben je vast vaak te vinden op je eigen site.

Start by entering the conversion rate of your existing page as a baseline, then set the minimum improvement you want to see. When using the recommended JavaScript snippetgtag. Accumulate a large enough sample size, aim to achieve statistical significance, foogle be careful not to collect skewed data. For example, in one test, online newspaper McClatchy moved its story photos from the left of the copy to the right.


As one of the original social bookmarking sites, Digg was an extremely popular site for sharing and discussing online content. Unfortunately, less-important links were getting more clicks, and some users were also clicking on non-clickable elements. But for the sake of having your account fully set up before you start launching tests, I recommend linking your Google Analytics account first. Repeat this process for any other variations you want to test.

How To Build Your Own Custom Google Analytics Dashboard

This alone might help you uncover potential changes. This document describes how Google Analytics uses cookies to measure user-interactions on websites. Take advantage of your ability to add multiple secondary objectives in Google Optimize to keep track of these additional impacts. Bekijk dan de rapporten voor multi-channel trechters.

Het is dus een leuke aanvulling voor onderweg, maar zeker geen vervanging van de desktop versie. Companies run on revenue, not on conversion rates. Google Analytics kan al deze vragen voor je beantwoorden. In those first few days, it looks like the new variant is drastically outperforming the original page.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 3. Does that mean that those additional conversions can all be attributed to the differences on the page, like new buttons and bold copy? Enter the domain name, without any characters following the name, including a trailing slash www.