JURNAL PENGIKLANAN PDF

Internet mengubah corak perjalanan pengiklanan dan penjualan dalam dunia perniagaan. Ia juga bukti sebagai alat strategik yang paling efektif dan. ABSTRACT. The influence of advertisement on the marketing of goods has attracted many industrial psychologist to study it more closely. Based on review of . Jurnal Komunikasi, Malaysian Journal of Communication Vol 34 Periklanan membantu “memindahkan nilai” dengan mewujudkan hubungan.

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The primary data were obtained through questionaire which was designed in accordance with the need of the pengiklznan, interview, and observation. The purpose of this study was to determine how consumer perceptions of advertising and sales promotions conducted by the company, the influence of advertising on purchase decisions and to determine the effect of sales promotions on purchase decisions.

Jurnal Ilmu Komunikasi

User Username Password Remember me. The findings indicate that Malaysian television commercials have adopted mostly the local and global cultural identities in their advertising executions, as compared to foreign cultural identity. Research uses analytical survey method with the population are housewives living in Padang.

In the context of advertising, globalization has influenced pengjklanan national identity of a nation. EllenPsychology and Work Today: The sample was taken through cluster random sampling technique based on administrative area, there were housewives. They argued that all consumers of the pengikkanan are motivated by the same wants and needs.

Axiata in Bogor with Slovin method, this research get respondents. Ia juga bukti sebagai alat strategik yang paling efektif dan berpengaruh dalam abad ini dengan menghubungkan jutaan orang setiap minit.

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KAJIAN IKLAN TELEVISI DALAM PERSPEKTIF TEORI PENGARUH SELEKTIF | Evanita | Jurnal Ilmu Komunikasi

Antara faktor yang mempengaruhi keberkesanan iklan adalah i jenama; ii imej barangan; iii pembungkusan barangan; iv muzik; v seks; dan iv wanita. User Username Password Remember me. To address this issue, television commercials are content analyzed in an attempt to examine how commercials in Malaysia tackled the issue, especially in balancing Western images and influences against the portraying of local identities.

User Username Password Remember me. Among the factors that influence the effectiveness of advertising are i brand; ii the image of goods; iii the packaging of goods; iv music; v sex; and iv women. Hatta, adalah penting untuk mengetahui objektif organisasi dan melaksanakan strategi yang paling wajar untuk mencapai kejayaan dalam dunia perniagaan hari ini, dan kemungkinan lebih lagi dalam abad baru.

August 14, DOI: Email the author Login required. Abstract This study aims to analyzing the influence of television advertisement on the housewives attitude to the product.

Pengiklanan dan penampilan budaya tempatan – UKM Journal Article Repository

Axiata with a population of customers in the city of Bogor. The influence of advertisement on the marketing of goods has attracted many industrial psychologist to study it more closely. Attitude to the product as the dependent variable.

Jrnal selection of respondents as an object of research pentiklanan to customer of PT. Berdasarkan kajian-kajian lepas artikel ini membincangkan elemen-elemen psikologi dalam pengiklanan yang mempengaruhi pengguna untuk membeli barangan. This website has been updated to the best of our knowledge to be accurate.

Research finding show that advertisements of tagline, models, repetitions, motivation, age, education, income, and group reference wholly influence significantly toward to the attitude of this products. Abstract Internet mengubah corak perjalanan pengiklanan dan penjualan dalam dunia perniagaan.

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Method of data collection by field research uurnal distributing questionnaires in several areas in Bogor. The differences between nations and cultures are ignored, and at certain circumstances, even being denied. Abstract Globalization has created interdependence of cultures and countries pengilanan around the world.

Pengaruh iklan terhadap pemasaran barangan telah menarik minat ramai ahli psikologi industri untuk melihatnya dengan lebih dekat. On the other hand, another form of standardization, namely Asian standardization, has been found in the research findings as another strategic advertising form used by advertisers.

Documentation was the source of secondary data. Used for path analysis. This suggests that advertising has a positive effect, but no significant effect on the purchase pengiklanaj.

They argued that all consumers of the world are motivated by the same wants and needs. In the context of advertising, globalization has influenced the national identity of a nation. Pengklanan processing techniques are used to aid the data processing software SmartPLS. ABSTRAK Pengaruh iklan terhadap pemasaran barangan telah menarik minat ramai ahli psikologi industri untuk melihatnya dengan lebih dekat.

This issue has generated a large interdisciplinary debate among scholars, advertisers and practitioners themselves. Pengilkanan Komunikasi ; Malaysian Journal of Communication. Research by the author is at PT. In fact, the glocal approach in their advertising creative is also prevalent.

Natalia, Priccila ; Mulyana, Mumuh.