Dave Kerpen, author of Likeable Social Media, lays out 11 steps to becoming a more likeable business leader. His advice is pure, welcome common sense, and . Dave Kerpen’s follow-up to his bestselling “Likeable Social Media” gives business owners and marketers time-tested strategies for growing revenue ” Likeable. 1 quote from Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver: ‘The lesson here is clear: Stay true to yourself and you ‘l.

Author: Kigajas Gugul
Country: Vietnam
Language: English (Spanish)
Genre: Career
Published (Last): 28 April 2010
Pages: 400
PDF File Size: 20.59 Mb
ePub File Size: 7.28 Mb
ISBN: 502-7-45877-497-2
Downloads: 20889
Price: Free* [*Free Regsitration Required]
Uploader: Mojar

Quotes from Likeable Business Faris Almazrouei rated it it was amazing Oct 24, I’ve already recommended it to likeahle. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity–which customers find more likeable than traditional marketing campaigns.

Always appreciate the people around you, your business partner, employees, clients and vave help you in a way or other. Try the Kindle edition and experience these great reading features: Amazon Second Chance Pass it on, trade it in, give it a second life. Likeable business addresses topics such as; listening, transparency, passion, responsiveness, authenticity, and more interesting topics.

Tag Cloud advertising attractions blogging Book Reviews Book Reviews branding business business strategy consumer behaviour Content Marketing copywriting culture customer experience customer experience management customer service digital marketing entrepreneurship experiential marketing family Holiday human resource management influence influencer marketing innovation inspiration leadership life lessons lifestyle management marketing marketing strategy motivation personal Personal Branding personal effectiveness personal musings psychology Businexs Relations social business social media social media marketing social media strategies storytelling Busindss word of mouth.

Creating a Likeable Business: Q&A With Dave Kerpen

Please try again later. Oct 12, KungFu Drafter buusiness it liked it. They’re all important, but the pyramid in the introduction of the book shows the relative importance of each one, and the daave to integrate more sophisticated, challenging strategies on top of one another.


East Dane Designer Men’s Fashion. After reading his 1st book Likeable Social BusinedsI was eager to find out more of what Dave talked about in this book. It’s quite simple, the author discusses eleven points that can be worked by the company each represents a level of commitment to the new perspective of the relationship between customers and companies!! Nov 13, Grace rated it it was amazing Shelves: The examples of businesses that went the extra mile made me want to jump on Twitter at that moment and let them know that their actions are not going unnoticed.

Buy the selected items together This item: Often, books in this category can fall short despite having great anecdotes and stories to share because the author cannot add anything more to the conversation.

This material addressed in this book is by no means a new concept, which the author fully acknowledges, however it is presented in a way that significantly makes it easier to grasp and understand why these practices need to be put into place.

These traits, amongst others, are also necessary for a business to be likeable. Like listening and storytelling, responsiveness and adaptability, passion and gratefulness, these are only a few of the sound and simple principles that are of the bedrock of the most successful and ‘likeable’ businesses today.

The prescriptions were bbusiness broad in comparison to other current books focusing on topics lightly covered here, such as business storytelling and the power of handwritten thank you notes.

It compels us to be humble, vulnerable, and real, propelling us to speak from the heart and act with integrity. Amazon Restaurants Food delivery from local restaurants. ComiXology Thousands of Digital Comics.

Likeable Business Quotes

Being adaptable is more important than ever before, especially in our rapidly changing environment. He immediately responded to a tweet that I was reading his book, and xave also was quick to answer a question I had. It’s a surprisingly simple concept, and the concepts themselves are hardly revolutionary – the difference is that Dave lives and breathes what he’s talking about, and he illustrates his point with countless case studies of businesses that are already being likeable.


Some of the examples are the standard ones we’ve all heard Zappos, Apple, Southwest Airlinesbut he also throws in many examples from smaller companies, examples you wouldn’t have heard before.

Lastly, I highly recommend this book for any seasoned business professionals that want to learn how to work with Millennials. Naturally, no story on simplicity is complete with paying homage to Steve Jobs of Apple.

Trivia About Likeable Business This book really different than first one Likeable Social Mediathis book give you insight on how business should be run. A lot of the examples provided in Likeable Business are large, product-based companies.

Creating a Likeable Business: Q&A With Dave Kerpen | HuffPost

He gave me his cell number and told me to call him any time should I “dare to visit their emergency room again” or if I just wanted to talk about the situation more. Leave a Reply Cancel reply Your email address will not be published. The eleven principles of ‘likeability’ that make up the pyramid are not “revolutionary” according to the author, but are “quite intuitive” and yet many of us find that we have wander off of the straight and narrow and find ourselves not nearly ‘likeable’ enough.

Write a customer review. Since likeability is a critical value in our growing transparent society, I think this material could really apply to anyone in any industry or personal pursuit. By being more customer and employee centric, likeable businesses can win over the hearts and wallets of customers in an increasingly crowded marketplace.